The moment everything clicked
I never thought of myself as a leader. I managed things, held responsibility and organised people because someone had to but leading felt like something for someone else.
Then something shifted. Not a promotion or a credential, just a clear recognition of who I had always been beneath the surface. It wasn’t a breakdown or a burnout, it was a clean inner click and once I saw it I couldn’t unsee it.
Leadership wasn’t something I learned, it was something I finally acknowledged. That realisation pushed me to stop shrinking, stop following paths that didn’t match my depth or the way I naturally lead and start trusting the way I see people, the way I read patterns and the way I hold space.
That moment changed the trajectory of everything that came after.
“By the end of our time together, getting results felt effortless.”
Megan Chadwick, Life & Confidence Coach
How I got here
I didn’t land in this work by following a straight line. I got here by paying attention to what was actually happening beneath the surface, in myself and in the women around me.
There was a time when everything in my business looked fine on the outside but inside I could feel myself fading. Not because I lacked skill or drive but because I was building in ways that didn’t feel like mine.
I started noticing the same thing in other women. Brilliant women with experience, talent and big vision, creating impressive work yet still carrying that quiet sense of misalignment. Not because they were doing it wrong but because they were building from expectation instead of identity.
“It was exactly what I needed to move me and my business forward.”
Caroline Burns, The Menopause Alchemist
Why I do this
Everything shifted when I stopped chasing the next idea and started paying attention to the signal underneath it all. I know what it feels like to follow every strategy, tick every box and still feel slightly out of place in your own business. You can play the part so well you almost believe it yourself but the dissonance always shows up somewhere.
I also know the power of finally doing the thing you’ve been circling for years without dressing it up or shrinking it down. When you strip everything back and build from the part of you that runs deeper than confidence, the whole direction of your business shifts.
The energy that holds it all
The B.U.I.L.T rhythm sits at the core of my work. It’s not something you memorise, it’s a way of operating that pulls you back into yourself when you drift off course. It steadies your energy, sharpens your direction and anchors you in the identity your business is meant to be built from. When you lead from that place your business stops resisting you and naturally comes back into alignment with you.
How I work
My work meets you at the point where things start to feel off. Not in the obvious places but in the places where identity and behaviour don’t line up. From there we look at what’s actually driving the pattern and we work with it directly, not by fighting it but by understanding it.
Everyone operates differently so I use two approaches and choose what works for you rather than boxing you into a signature method.
Core Coaching: Grounded, psychological and practical. We go beneath the behaviour to the identity that’s shaping it so change feels like a shift, not a struggle.
The Success Codex™: Brings how you naturally operate into focus so you can clearly understand your decision-making style and leadership patterns without guessing what influences the way you lead.
Whichever route you choose, the work reshapes the lens you lead from, not just the actions you take.
"Coaching created space to refine my approach and bring all of my talents into focus."
Sarah Lawrence, Akashic Records Specialist
Ready to build different?
You already know when something’s ready to rise. You’ve felt the energy waiting, asking for the right space to be explored. That knowing isn’t random. It’s the part of you that’s outgrown where you are and is calling for a different way of building.
You’ve reached the point where doing more of the same isn’t going to take you anywhere new. You can feel yourself wanting to move differently and you’re looking for direction that meets you at that level, not just the surface of it.
If you’re here, the shift has already started. Now it’s about moving with it.