I never thought of myself as a leader. I managed things, held responsibility and organised people because someone had to but leading felt like something for someone else.
Then something shifted. There wasn’t any specific drama or sense of collapse, just the moment I recognised who I’d always been. It was a clear inner click that changed my whole trajectory.
Leadership wasn’t something I learned, it was something I finally acknowledged. It pushed me to stop shrinking, stop following paths that didn’t match my depth and start trusting the way I see people, the way I read patterns and the way I hold space.
Here’s the most important thing I’ve learned about leadership: your empire grows when you stop lending your brilliance to spaces that can’t hold it.
This is how I work when clarity matters. It’s the ground I now build from in terms of my leadership, my work and everything I create next.
Where I build from
“By the end of our time together, getting results felt effortless.”
Megan Chadwick, Life & Confidence Coach
What that revealed
I got here by paying attention to what holds under pressure, in myself and in the women around me.
There was a time when everything in my business looked fine on the outside but inside I could feel myself fading. Not because I lacked skill or drive but because I was building in ways that didn’t feel like mine.
Then I started noticing the same thing in other women. Brilliant women with experience, talent and big vision, creating impressive work yet still carrying that quiet sense of misalignment. Not because they were doing it wrong but because they were building from expectation instead of identity.
“I gained real clarity around my vision and how to shape my offers.”
Caroline Burns, The Menopause Alchemist
Why I do this
Everything shifted when I stopped chasing the next idea and started paying attention to the signal underneath it all. I’ve seen what happens when capable women build from roles they’ve outgrown. You can play the part so well you almost believe it yourself but the dissonance always shows up somewhere.
I also know the power of finally doing the thing you’ve been circling for years without dressing it up or shrinking it down. When you strip everything back and build from the part of you that runs deeper than confidence, the whole direction of your business shifts.
The energy that holds it all
B.U.I.L.T Rhythm™ is a proprietary methodology developed by Jenni Johnson.
The B.U.I.L.T Rhythm™ sits at the core of my work. It isn’t a framework you need to follow. It’s a principle that underpins how you think, respond and decide within the work we do together. It steadies your energy, sharpens your direction and anchors you in the identity your business is built around. When you’re in that place, resistance reduces and the business begins to move with you again.
How I work
My work begins when the internal structure no longer matches the woman leading it. Not in the obvious places but in the places where identity and behaviour don’t line up. We look at what’s actually driving the pattern and work with it directly, not by fighting it but by understanding it.
I work in two ways, depending on which brings the most clarity.
Work with Me: We work at the level where leadership shows up in how you run your business. The work is held through my LEADERS™ lens so decisions land more easily, energy releases faster and the direction you’re taking becomes simpler to follow
Success Codex Journeys: Using the Success Codex to create clear personal and business snapshots, showing what your system is responding to now, how effort is translating into outcomes and where direction is already forming
Whichever route you choose, the work reshapes the lens you lead from, not just what you do.
“I left with a clear structure, direction and clarity on things I didn’t even realise were issues.”
Kate Moloney, Confidence Coach for Speaking & Presenting
Ready to build from what holds?
You’re at the point where more effort in the same direction won’t create anything new.
What’s needed now isn’t another push, it’s a different way of holding yourself as you move forward.
Something in how you’re working wants to shift. Not at the surface, but at the level where decisions are made and direction is set.
You’re looking for clarity that meets you there, not something that adds more on top. If you’re here, that shift is already underway.
The next step is choosing how you want to work with it.